When you browse for a product on one website and then go to another site or social platform, you might see ads for the same products on these other platforms—almost like the product is stalking you. This is website retargeting, or remarketing. It is a display advertising method that serves customized ads to people who have indicated an interest in your brand by visiting a specific website. By placing a tracking pixel on the website, you can follow your target audience when they leave and make sure they still see your ads as they browse through their favorite blog, news, or shopping site, thereby persuading them to come back.
The time has come for the manufacturing industry to adopt the fastest growing social media platforms like Facebook, Twitter, and LinkedIn for advancement, showcasing their credibility, acquiring and retaining customers, and building brand recognition in new markets. Social media holds the power to influence your customer base unlike any other platform.
Here are some pointers for manufacturing organizations on using social media in an effective way.