The evidence is clear. According to eMarketer, for 80 percent of professionals, email marketing drives customer acquisition and retention.
MarketingSherpa reports that 61 percent of consumers enjoy receiving promotional emails weekly. 38 percent of respondents would like emails to come even more frequently. 88 percent of smartphone users actively check email on their phones, states a Pew Research Center report.
These email marketing statistics prove just how valuable email marketing could be for your manufacturing business. Leveraging email marketing, manufacturers can create deeper relationships with a wider audience at minimum cost and better return on investment in comparison to traditional media.