Email marketing to promote your manufacturing business

The evidence is clear. According to eMarketer, for 80 percent of professionals, email marketing drives customer acquisition and retention.

MarketingSherpa reports that 61 percent of consumers enjoy receiving promotional emails weekly. 38 percent of respondents would like emails to come even more frequently. 88 percent of smartphone users actively check email on their phones, states a Pew Research Center report.

These email marketing statistics prove just how valuable email marketing could be for your manufacturing business. Leveraging email marketing, manufacturers can create deeper relationships with a wider audience at minimum cost and better return on investment in comparison to traditional media.

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Manufacturing companies focused on content marketing in 2017

If you are an automobile manufacturer and some specific components aren’t available in your country, what will you do? You will search online. And if you are the seller of those components in some other country, how will the buyer find you? They will find you through your online presence, which may be a website, blog, or even an ad. When the buyer clicks the link, he might not know you are the leader in your industry. All they know is that Google rated you on top of the search results. This is where content marketing comes into the picture.

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