Email marketing to promote your manufacturing business

The evidence is clear. According to eMarketer, for 80 percent of professionals, email marketing drives customer acquisition and retention.

MarketingSherpa reports that 61 percent of consumers enjoy receiving promotional emails weekly. 38 percent of respondents would like emails to come even more frequently. 88 percent of smartphone users actively check email on their phones, states a Pew Research Center report.

These email marketing statistics prove just how valuable email marketing could be for your manufacturing business. Leveraging email marketing, manufacturers can create deeper relationships with a wider audience at minimum cost and better return on investment in comparison to traditional media.

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5 ways to make the most of Manufacturing Day

Manufacturing Day is a national celebration just a few weeks away. It is celebrated on the first Friday in October, which is October 6 this year. We know how important the day is. It started as a way to help change common misconceptions about manufacturing and to get out the word that manufacturing today is clean, well organized, and high-tech.

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Throwback Thursday: Stephanie Kwolek

Stephanie Louise Kwolek’s research in 1971 resulted in an important discovery, in the form of a liquid crystalline polymer solution. The unusual strength and stiffness of this solution led to the invention of Kevlar®, a synthetic material five times stronger than steel and resistant to wear, corrosion, and flame. That’s why Kevlar is the main component of modern bulletproof vests, which have become invaluable to legions of servicepeople. Not restricted to just this use, Kevlar is used in several other products like skis, safety helmets, hiking and camping gear, and suspension bridge cables.

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